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Sunday March 19th 2006 -- Hot New Features

 

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1. Targeted Traffic
2. New Skill Cards
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1. WebmasterQuest Goes Targeted, Geographic and Interest Driven Targeting.


You can now select from a wide range of targeting options when you add or modify sites in the members area.

* Interest Targeting
* Country Targeting
* Region Targeting
* Unique Traffic
* Faster Traffic Delivery
* Full, Semi or None Targeting Modes
* Intelligent "Fuzzy" Targeting
* Low Targeting Costs


What is Targeting?

Targeting allows us to instantly pick the best sites to show members while they surf, this means better quality visitors to your sites and a more enjoyable surfing experience. Instead of just picking a random site to show a visitor, we match sites to visitors. If you say "I only want to show my site to people from North America who are interested in 'Food & Drink'" then we will do our very best to show your sites to visitors using those targeting options.


How does Targeting Work?

We use a special kind of auto-degrading semi intelligent super targeting system. When a visitor "requests" to see a site the system automatically finds sites the user has expressed an interest in seeing. This means your site gets the very highest quality visitors at all times. This system also delivers very high quality unique traffic, generally over 95% unique.



If I turn all targeting options off, or only select one targeting option will I still receive unique visitors?

Yes, the system will always try it's hardest to deliver 100% unique traffic.


How do I select the targeting options for my sites?

You can alter your sites targeting options by editing your site details from the "Member Home" page in the memberís area. You can also set the targeting options when you add new sites, you can add more sites at any time by clicking the "Add Site" link in the memberís area.
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2. New Skill Cards (Main Surf Bar)

From now on when you surf you will be presented with a Skill Card to answer, the new skill cards work slightly differently to the old style cards we used to use. The new cards must be answered correctly before you can proceed to the next site, if the skill card is not answered correctly or ignored the surfer will be presented with another skill card to answer.

Each time a skill card is ignored or answered incorrectly, the surfers "Skill Rating" goes down by 1%, and each time a skill card is answered correctly the surfers "Skill" goes up by 1%.

A surfers "Skill" percentage determines how much a surfer receives for each site viewed, a Skill Rating of 100% means the surfer will receive 1 credit per site viewed (100% of one credit), people with a lower skill rating will earn a percentage of a credit per site viewed.


What this means for the average surfer.

Based on our initial results these changes will not significantly alter the amount of credits the majority of surfers earn from surfing, results so far indicate most users will easily maintain a 100% Skill Rating.

However this system will weed out some of the bad surfers, and members with a very low skill rating could well see their accounts suspended or terminated.

Overall we believe the new skill cards will increase the quality of traffic we deliver to your sites, because all surfers will now have to pay more attention to the sites they are viewing, and that can only be a good thing.
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